{"id":488,"date":"2023-02-05T16:08:00","date_gmt":"2023-02-05T16:08:00","guid":{"rendered":"https:\/\/cedric-u.com\/?post_type=portfolio&#038;p=488"},"modified":"2026-02-06T08:18:16","modified_gmt":"2026-02-06T08:18:16","slug":"carglass","status":"publish","type":"portfolio","link":"https:\/\/cedric-u.com\/index.php\/portfolio\/carglass\/","title":{"rendered":"Carglass"},"content":{"rendered":"\n<p class=\"has-text-align-center has-small-font-size\"><strong><strong>POST-PRODUCTION PHOTO \/ CGI :&nbsp;<\/strong><strong>CEDRIC UEBERSAX<\/strong><\/strong><br><strong>CLIENT :&nbsp;CARGLASS<\/strong><br><strong>AGENCY :&nbsp;YUZU<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\"\/>\n\n\n\n<p>Ce projet s\u2019est construit \u00e0 partir d\u2019une image issue d\u2019une banque d\u2019images, avec pour objectif de l\u2019actualiser et de l\u2019adapter \u00e0 un nouveau contexte de communication. Le travail a consist\u00e9 \u00e0 remplacer la Formule 1 d\u2019origine par un mod\u00e8le plus actuel, en coh\u00e9rence avec l\u2019univers et les couleurs de&nbsp;<strong>Carglass<\/strong>. Certains personnages pr\u00e9sents dans la sc\u00e8ne ont \u00e9t\u00e9 conserv\u00e9s afin de pr\u00e9server la dynamique et la lecture initiale de l\u2019image, tout en int\u00e9grant un nouveau marquage visuel avec l\u2019ajout du texte \u00ab Formule E \u00bb.<\/p>\n\n\n\n<p>L\u2019enjeu principal \u00e9tait de respecter scrupuleusement la lumi\u00e8re, l\u2019angle de prise de vue et la composition de l\u2019image d\u2019origine, afin que les nouveaux \u00e9l\u00e9ments s\u2019int\u00e8grent de mani\u00e8re naturelle et cr\u00e9dible. La Formule E a \u00e9t\u00e9 enti\u00e8rement retravaill\u00e9e en CGI sous Cinema 4D avec Octane Render, en veillant \u00e0 conserver les ombres, les reflets et l\u2019\u00e9quilibre global de la sc\u00e8ne pour rester fid\u00e8le \u00e0 l\u2019esth\u00e9tique initiale.<\/p>\n\n\n\n<p>Cette approche a permis de moderniser le visuel sans en trahir l\u2019intention premi\u00e8re, en combinant retouche, int\u00e9gration 3D et direction artistique pr\u00e9cise. R\u00e9alis\u00e9 pour l\u2019agence&nbsp;<strong>Yuzu<\/strong>, ce projet illustre l\u2019int\u00e9r\u00eat du CGI comme outil d\u2019adaptation et de r\u00e9interpr\u00e9tation d\u2019images existantes, au service d\u2019un message clair et d\u2019une identit\u00e9 de marque forte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POST-PRODUCTION PHOTO \/ CGI :&nbsp;CEDRIC UEBERSAXCLIENT :&nbsp;CARGLASSAGENCY :&nbsp;YUZU Ce projet s\u2019est construit \u00e0 partir d\u2019une image issue d\u2019une banque d\u2019images, avec pour objectif de l\u2019actualiser et de l\u2019adapter \u00e0 un nouveau contexte de communication. Le travail a consist\u00e9 \u00e0 remplacer la Formule 1 d\u2019origine par un mod\u00e8le plus actuel, en coh\u00e9rence avec l\u2019univers et les&hellip;<\/p>\n","protected":false},"author":2,"featured_media":494,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[3,5],"portfolio_tag":[12],"class_list":["post-488","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-3d","portfolio_category-retouches","portfolio_tag-book"],"acf":[],"_links":{"self":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":5,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/488\/revisions"}],"predecessor-version":[{"id":545,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/488\/revisions\/545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/media\/494"}],"wp:attachment":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=488"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}