{"id":909,"date":"2026-02-16T11:02:00","date_gmt":"2026-02-16T11:02:00","guid":{"rendered":"https:\/\/cedric-u.com\/?post_type=portfolio&#038;p=909"},"modified":"2026-03-09T14:58:43","modified_gmt":"2026-03-09T14:58:43","slug":"wwf","status":"publish","type":"portfolio","link":"https:\/\/cedric-u.com\/index.php\/portfolio\/wwf\/","title":{"rendered":"WWF"},"content":{"rendered":"\n<p class=\"has-text-align-center has-small-font-size\"><strong><strong>POST-PRODUCTION PHOTO \/ CGI :\u00a0CEDRIC UEBERSAX<\/strong><\/strong><br><strong>PHOTOGRAPHE : CEDRIC UEBERSAX<\/strong><br><strong>CLIENT :\u00a0WWF<\/strong><br><strong>AGENCY :\u00a0LES AIGUILLEURS<\/strong><br><strong>ART DIRECTOR : EMMANUEL BORONAD<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\"\/>\n\n\n\n<p>Ce projet, r\u00e9alis\u00e9 pour le\u00a0WWF, vise \u00e0 exprimer de mani\u00e8re visuelle et symbolique l\u2019urgence des probl\u00e9matiques environnementales actuelles. L\u2019approche repose sur des images fortes, lisibles imm\u00e9diatement, con\u00e7ues pour provoquer une prise de conscience plut\u00f4t qu\u2019une simple illustration.<\/p>\n\n\n\n<p>La premi\u00e8re image aborde la question du r\u00e9chauffement climatique. Un gla\u00e7on en forme d\u2019interrupteur, marqu\u00e9 des positions&nbsp;<em>on<\/em>&nbsp;et&nbsp;<em>off<\/em>, est pr\u00e9sent\u00e9 sur fond noir. Cette m\u00e9taphore visuelle \u00e9voque \u00e0 la fois la fragilit\u00e9 du climat et l\u2019id\u00e9e qu\u2019une action reste possible : celle d\u2019arr\u00eater, ou au moins d\u2019inverser, le processus en cours. Le contraste entre la mati\u00e8re glac\u00e9e et le symbole m\u00e9canique renforce la tension entre urgence et responsabilit\u00e9 humaine.<\/p>\n\n\n\n<p>La seconde image s\u2019int\u00e9resse \u00e0 la pollution des oc\u00e9ans et \u00e0 leur \u00e9tat critique. Une main g\u00e9ante \u00e9merge des profondeurs marines, comme si l\u2019oc\u00e9an lui-m\u00eame tentait de communiquer avec nous. En faisant jaillir l\u2019eau, ce geste sugg\u00e8re \u00e0 la fois un appel \u00e0 l\u2019aide et une r\u00e9action face aux agressions qu\u2019il subit.<\/p>\n\n\n\n<p>Les deux visuels ont \u00e9t\u00e9 con\u00e7us avec un haut niveau de r\u00e9alisme afin de renforcer leur impact \u00e9motionnel et leur cr\u00e9dibilit\u00e9. L\u2019ensemble du projet a \u00e9t\u00e9 r\u00e9alis\u00e9 sous Cinema 4D et Octane Render, avec un travail pr\u00e9cis sur la lumi\u00e8re, les mati\u00e8res et les volumes pour servir un message clair : alerter, questionner et inviter \u00e0 agir face aux enjeux environnementaux.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>POST-PRODUCTION PHOTO \/ CGI :\u00a0CEDRIC UEBERSAXPHOTOGRAPHE : CEDRIC UEBERSAXCLIENT :\u00a0WWFAGENCY :\u00a0LES AIGUILLEURSART DIRECTOR : EMMANUEL BORONAD Ce projet, r\u00e9alis\u00e9 pour le\u00a0WWF, vise \u00e0 exprimer de mani\u00e8re visuelle et symbolique l\u2019urgence des probl\u00e9matiques environnementales actuelles. L\u2019approche repose sur des images fortes, lisibles imm\u00e9diatement, con\u00e7ues pour provoquer une prise de conscience plut\u00f4t qu\u2019une simple illustration. La premi\u00e8re&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1069,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[3,5],"portfolio_tag":[12],"class_list":["post-909","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-3d","portfolio_category-retouches","portfolio_tag-book"],"acf":[],"_links":{"self":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":3,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/909\/revisions"}],"predecessor-version":[{"id":1072,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/909\/revisions\/1072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/media\/1069"}],"wp:attachment":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/media?parent=909"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=909"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}