{"id":960,"date":"2025-09-09T15:15:00","date_gmt":"2025-09-09T15:15:00","guid":{"rendered":"https:\/\/cedric-u.com\/?post_type=portfolio&#038;p=960"},"modified":"2026-03-09T11:51:06","modified_gmt":"2026-03-09T11:51:06","slug":"lyxor","status":"publish","type":"portfolio","link":"https:\/\/cedric-u.com\/index.php\/portfolio\/lyxor\/","title":{"rendered":"Lyxor"},"content":{"rendered":"\n<p class=\"has-text-align-center has-small-font-size\"><strong><strong>POST-PRODUCTION PHOTO \/ CGI :\u00a0CEDRIC UEBERSAX<\/strong><\/strong><br><strong>PHOTOGRAPHE : CEDRIC UEBERSAX<\/strong><br><strong>CLIENT :\u00a0LYXOR \/ SOCIETE GENERAL GROUP<\/strong><br><strong>AGENCY :\u00a0LES AIGUILLEURS<\/strong><br><strong>ART DIRECTOR : EMMANUEL BORONAD<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)\"\/>\n\n\n\n<p>Le brief arrive d\u2019Angleterre, port\u00e9 par Lyxor, filiale du groupe Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. Deux images sont demand\u00e9es, presque comme un jeu de contraste.<\/p>\n\n\n\n<p>La premi\u00e8re est claire, lisible, presque \u00e9vidente. Un avion de chasse, type F15, pos\u00e9 dans un hangar. Sous ses ailes, align\u00e9es avec pr\u00e9cision, des voitures de sport. Une image puissante mais codifi\u00e9e, qui se construit sans r\u00e9sistance particuli\u00e8re : composition ma\u00eetris\u00e9e, codes visuels familiers, ex\u00e9cution fluide.<\/p>\n\n\n\n<p>La seconde image, en revanche, change totalement de terrain. Un rhinoc\u00e9ros, en pleine savane, franchissant un obstacle comme un cheval de concours. L\u00e0 o\u00f9 l\u2019id\u00e9e est forte, la r\u00e9alit\u00e9 technique se complique. Un rhinoc\u00e9ros ne saute pas. Il a donc fallu le faire mentir \u00e0 la gravit\u00e9 et \u00e0 la nature : le mod\u00e9liser, l\u2019animer en 3D, trouver la pose juste, cr\u00e9dible, tendue, sans tomber dans la caricature.<\/p>\n\n\n\n<p>La savane, elle aussi, a \u00e9t\u00e9 construite de toutes pi\u00e8ces, enti\u00e8rement en 3D, pour offrir un d\u00e9cor \u00e0 la hauteur de cette sc\u00e8ne impossible. L\u2019image finale repose sur cet \u00e9quilibre fragile entre r\u00e9alisme et d\u00e9calage, o\u00f9 l\u2019on accepte l\u2019irr\u00e9el parce qu\u2019il est trait\u00e9 avec s\u00e9rieux.<\/p>\n\n\n\n<p>Les deux visuels ont \u00e9t\u00e9 r\u00e9alis\u00e9s sous Cinema 4D avec Octane Render, puis affin\u00e9s en post-production sur Photoshop. Deux images, deux niveaux de complexit\u00e9, mais une m\u00eame exigence : transformer une id\u00e9e audacieuse en une image qui tient debout.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POST-PRODUCTION PHOTO \/ CGI :\u00a0CEDRIC UEBERSAXPHOTOGRAPHE : CEDRIC UEBERSAXCLIENT :\u00a0LYXOR \/ SOCIETE GENERAL GROUPAGENCY :\u00a0LES AIGUILLEURSART DIRECTOR : EMMANUEL BORONAD Le brief arrive d\u2019Angleterre, port\u00e9 par Lyxor, filiale du groupe Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. Deux images sont demand\u00e9es, presque comme un jeu de contraste. La premi\u00e8re est claire, lisible, presque \u00e9vidente. Un avion de chasse, type F15,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":966,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[3,5],"portfolio_tag":[12],"class_list":["post-960","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-3d","portfolio_category-retouches","portfolio_tag-book"],"acf":[],"_links":{"self":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":3,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/960\/revisions"}],"predecessor-version":[{"id":969,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio\/960\/revisions\/969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/media?parent=960"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=960"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/cedric-u.com\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}